Category Archives: Brand Engineering

Commitment. Obsession. Perfection. Excellence.

Check out this quote about commitment! “Too often, commitment was measured by how many hours you were willing to work. But commitment is best measured not by the time one is willing to give up, but by the energy one wants to put in.” –Eugene O’Kelly What a way to change your perspective, right? Eugene […]

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It’s All About Your Audience, Your Customer!

I want to talk about your audience.  Your customer. You’ve heard me drone on about always keeping your impact on the customer front and center in everything you do. “Always speak and write and position yourself around the IMPACT or transformation you give the client.” How many times have you read some version of this […]

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