Category Archives: Brand Building

How’s Your Creativity Quotient?

One of the most overused phrases in business is ‘up with the creativity and innovation quotient.’ I mean, it sounds fabulous. EXCEPT. Where do you start? And if you’ve been paying attention to the ‘noise’ lately, creativity seems to have been killed off, almost entirely, during the pandemic. Let’s start at the beginning Neuroscientists have […]

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