Category Archives: Brand Engineering

A Plan, A Goal, A Vision, A Why. What???

As a business owner, you are bombarded with aggressive, strong and ‘manly’ messages. You have heard all of them. “You gotta have a Plan.” “Push to your Goal.” “Stay focussed on your Vision.” Articulate your Why.” Honestly, it’s enough to make your head spin, isn’t it? I’d like to tell you why most of this […]

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