Category Archives: Communication Strategy

The 10 Commandments Business of Communication

One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend […]

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A Consistent Voice Is Critical To Reflecting A Consistent Brand

A consistent voice.  THAT is one of the most effective ways to be sure your company’s message is getting through.  A consistent voice is the most powerful way to speak to your prospects about your brand.   From the content on your web site and blogs to the copy in your trade ads, sales letters […]

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