Rethinking the Role of Business in Society

The 5Cs
The 5Cs
Rethinking the Role of Business in Society

Is there a link between business as usual and society?  This is the first in a four part series about ‘Business as Usual.’

In this episode, we look at the impact of ‘business as usual’ practices on society. Through three lenses —

-industry consolidation and democratization, 

-the housing crisis and 

-the whirlpool known as wages.

 It is clear that sticking to the status quo is not sustainable for those who want a decent life.  The repercussions of neglecting the broader societal context in which businesses operate, from environmental degradation to social unrest, are all around us.

It’s time for a paradigm shift, where businesses don’t just aim for profit but consider their entire footprint on the world.


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The 5Cs podcast, book and community are about shining a light on a better path. Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and the 5Cs website here. Consider joining the community here and subscribe for more thoughts from the 5Cs on Substack.