How Marketing Turned Frugality into a Trend Have you noticed? The more things change, the more things stay the same. Except …. NOW they come with a catchy name and a marketing campaign. Eons ago, my husband and I had a tiny wedding. Twenty-five people. We didn’t know 200 people, our families weren’t large, and […]
The Shame Game: How Marketing Broke North America. Episode Three
How Corporate Marketing Shaped the Climate Crisis I’ve been investigating the misinformation surrounding climate change and sustainability, and I’ve found that it often originates from the same source as many other falsehoods. The relentless pursuit of massive corporate profits. Let me tell you a story that will probably make you angry. You know the term […]
The Shame Game: How Marketing Broke North America. Episode Two. Fossil Fuel Feats
Design for the Margins: Climate Communication That Actually Works
The final episode of the series, “In the Beginning”.
The third episode in the series, “In the Beginning”
For a few months, I have been noodling around the concept of why (or why not) we believe or trust another person and why it has become increasingly difficult to do so. I have landed on a concept that may eventually go mainstream. I firmly believe we are currently in the midst of a ‘Trust […]
It’s 2025, and did you know that the global smoking rate has dropped to around 15%? (The last known statistic is from 2020, and it was 23.6% then. Clearly, 15% is my estimate, and as you can see, I try to put a positive spin on it.) On the other hand, climate change awareness has […]
A new series begins! Unpacking Climate Change: The Science, the Myths, and the Urgency of Action