This is the second of three in a series with Martin Kelly of INNOVO Net Zero about how the Fossil Fuel Industry can reduce Greenhouse Gas Emissions quickly, dramatically and in record time.
Imagine slashing greenhouse gases by a whopping 50% by 2030, and doing it profitably! That’s the bold mission of INNOVO Net-Zero, and they’re not just dreaming—they’ve got the proven tech to make it happen.
💡 The Power of Proven Technology We dove deep into the world of net-zero technologies that are not just eco-friendly but also wallet-friendly. Martin shared how these innovations are audited for their carbon reductions, ensuring that they’re not just good for the planet but also good for business.
🚀 Venture Capital Meets Climate Action Drawing from my own experience with venture capital and equity groups, I shed light on the rigorous journey of funding these game-changing ideas. It’s a tough road, but the potential for impact is immense.
🌱 Renewable Energy: The Future is Now Nuclear power is good and it will take a long time to build. The ease of scalability of INNOVO Net-Zero’s technologies could be the key to a greener planet, and it’s ready to roll out on a global scale.
💰 Financing the Green Revolution Turns out, these net-zero technologies are not just eco assets but also financial magnets. There’s a sea of capital out there, ready to back initiatives that promise a significant climate impact.
🏭 Calling All CO2 Giants The challenge is on for the big players in CO2 emissions. Martin and I discussed the urgency of getting C-suite execs on board to adopt these scalable solutions. The tech is ready; it’s time for action.
🎲 Embracing Risk for a Greener Tomorrow We wrapped up with a powerful note on the need to rethink financing and risk. Just like the rapid vaccine development during the pandemic, we need to be bold and swift in our climate actions.
You can find Martin Kelly here and here, and consider following the INNOVO page here.
The 5Cs podcast, book and community are about shining a light on a better path. Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and the 5Cs website here. Consider joining the community here and subscribe for more thoughts from the 5Cs on Substack.