Host Charlene Norman discusses the pivotal role of communication within the climate change makers community. She critiques traditional communication methods in the climate and sustainability sectors, advocating for a shift towards more effective strategies.
Charlene underscores the importance of masterful communication, which involves establishing context, relevance, and clear next steps. She uses a personal anecdote to illustrate the power of effective communication and encourages listeners to focus on clarity, relevance, credibility, and simplicity.
The episode concludes with a call to action for improved communication practices to foster better alignment and success in combating climate change and embracing sustainability.
The 5Cs podcast, book and community are about shining a light on a better path. Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and the 5Cs website here. Consider joining the community here and subscribe for more thoughts from the 5Cs on Substack.