There are so many challenges facing consumers and business buyers who are trying to navigate the minefield of sustainability claims. Marketing messages are not reliable barometers, nor are the ususal Corporate ESG reports. Where to source reliable information?
With the founder of ecowiser, we uncover the ways he is trying to empower consumers to make informed choices while supporting brands that are genuinely committed to sustainable practices. Our conversation underscores the need for ongoing dialogue and collaboration in the pursuit of a more sustainable future. Because ultimately, by understanding the complexities of sustainability and utilizing resources like ecowiser, we can all make more informed choices and contribute to a more sustainable world.
The 5Cs podcast, book and community are about shining a light on a better path. Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and here. Consider joining the community here and subscribe for more thoughts from the 5Cs on Substack.