Last weekend, I received yet another 30-page report purporting to make my efforts more efficient, effective, and excellent. “The reach has continued to decline steadily for two years. Every. Single. Month. The algorithm was tweaked yet again in favour of engagement.” Translation to English: “The social media tech bros have not finished squeezing every bit […]
Let’s talk about one piece of success today. Do you remember the movie This is Spinal Tap? It was about one of England’s loudest heavy metal rock bands. Spinal Tap. Directed by Rob Reiner – who also played the director of the mockumentary, it was a satirical look at life inside a rock and roll […]
I don’t have to tell you that the pandemic decimated the income streams of so many businesses. And in the mad scramble to keep money coming in, you might have encountered or heard increasing use of an old term. Joint Ventures. As in, let’s do a joint venture together and find us some money. Today, […]
These COVID times have sharpened our thinking, haven’t they? With less free cash to spare, just about all of us are paying closer attention to the products/services we buy and to how we get pitched. Because wasting money or making a big mistake is simply not allowed right now. And for those of us pitching […]
Pivot. Pivoting. I don’t know about you, but I am bone tired of hearing and reading these two words. Everyone says they are doing it. But what the hell does it mean? Professor Google’s explanation of pivoting is “to turn or rotate, like a hinge.” No human being I know (except maybe a basketball player) […]
In the last post, I introduced you to my friend with the golden voice. He also has a golden pen. And it turns out he and I share more than a few common concepts about how customers should be treated. I have my ‘make love to your customers’ philosophy and he has his make a […]
What a provocative title. Verbal Diarrhoea. And you and I know exactly what it is when we hear it! I have a friend who has one of those hypnotising voices. The kind you want to listen to forever. He can read a telephone book and make all those numbers sound like the most fascinating and […]