This particular insight came after the preliminary work we did for a client. You see, the client is in a seasonal business and had discovered us a little too late since most of his commitments for this year were made. But one of the things that we talked with him about…the main thing, in fact, […]
At the risk of sounding like a Tyrannosaurus, I want to explain why social media marketing is a huge gamble and in many cases a big mistake for most businesses. To do so, I must begin with a story. Many years ago, I was the general manager of a facility that made automotive liquids and […]
One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend […]
When Charlene and I decided to create a business management partnership together we spent a lot of time talking about how we wanted that business to be seen. On the surface, when you put a highly experienced business analyst and a highly experienced marketing and communication person together, you end up somewhere in the spectrum […]