Category Archives: Brand Character

The One Battle We’ll Never Win

Last weekend, I received yet another 30-page report purporting to make my efforts more efficient, effective, and excellent. “The reach has continued to decline steadily for two years. Every. Single. Month. The algorithm was tweaked yet again in favour of engagement.” Translation to English: “The social media tech bros have not finished squeezing every bit […]

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From My Heart to Yours!

I have the most incredible group of readers. Seriously. And I don’t take any of you for granted. I consider myself incredibly fortunate to receive thoughtful notes from many of you every week. Your feedback is not just a reflection of how my writing resonates with you, but it also plays a significant role in […]

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