A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that involve the need for a change of thinking within a business or a company: • The internal dysfunction can occur from thinking the same way for too long. • The […]
Did I get your attention with this wonky title for marketing? Cuz, I get this particular something for nothing question a lot. And I want to answer it in a forthright manner. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as […]
Is our problem finding the time? Or finally, take action? In the last post, I told you about my laptop trials and tribulations. Update: it took sixteen days to be reconnected to the Borg finally. Thank you to all of you who wrote in or called me with your thoughts and words of advice. I […]
You have heard us say several times now that there are three pillars which every single company needs to survive and thrive in the next two decades. Make love to your customers, Have simple, efficient processes, and Be a fine upstanding community citizen. Today, we want to highlight how NOT having simple processes can destroy […]
Effective leadership has always been a passion of mine and I‘ve been thinking a lot about it lately. Specifically the leadership skills necessary for the next two decades. I see a definite lack of abundance in leadership skills in the hamlet I now live and play (as compared to the hamlets I used to live […]
A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on. Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. These were essentially descriptors or profiles of […]
Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And after such a hyperbolic statement, I fully acknowledge many of you are running immediately with looks of astonishment plastered on your faces to check my bio picture to determine just […]
I have always considered myself to be a bit lucky. So lucky, in fact, that I was fortunate enough to have met and talked one-on-one with Bob Dylan for about half an hour. This was back in the 70s when he was just about the biggest thing out there. The story of how this came […]
Lately, we have been working with a client and chatting with a few prospects, and the whole topic of planning your marketing efforts has been, well, a hot button. Then each of us received a cool infographic about a new product that has recently launched and that caused a lightbulb moment for one of us. […]
This post served as one of our handy bi-weekly newsletters, which are filled with as much insight and good business advice as we can cram into them. To subscribe, just email us at admin@bulletproofyourbusinessnow.com and say ‘Sign Me Up’. Pretty much all of us can agree there are a zillion coaches in existence today who […]