Last time we chatted, I mentioned reclaiming our MOJO and our profit money is about focusing on the Leadership of ourselves. It is about awakening ourselves from a deep sleep. Let me tell you a story. Last summer, I interviewed an investment advisor. Y’know the type. They advise you about how to plan your money […]
Why on earth do I even care about the state of your MOJO, you ask? Because it is driving the state of your business and your life. Don’t believe me? Then let me share two stories and ask you an uncomfortable question. First Story A year ago, I met with a guy to explore some […]
In the last post, I introduced you to my friend with the golden voice. He also has a golden pen. And it turns out he and I share more than a few common concepts about how customers should be treated. I have my ‘make love to your customers’ philosophy and he has his make a […]
What a provocative title. Verbal Diarrhoea. And you and I know exactly what it is when we hear it! I have a friend who has one of those hypnotising voices. The kind you want to listen to forever. He can read a telephone book and make all those numbers sound like the most fascinating and […]
Every business and every Brand is built on personal touches. Every business. Every Brand. There are several personal touches you can have. With a business card Do you have a bit of card stock 2.5 inches by 3 inches that has your company name, logo, positioning, contact info including your name and title printed on […]
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The […]
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven […]
Random Acts of Business Kindness? There comes a point for most of us when we define our purpose in life. That which brings us the most joy. This exercise is neither a religious nor a woo-woo activity. It as a part of the maturity journey we are on. Some of us will get it and […]
A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that involve the need for a change of thinking within a business or a company: • The internal dysfunction can occur from thinking the same way for too long. • The […]
Did I get your attention with this wonky title for marketing? Cuz, I get this particular something for nothing question a lot. And I want to answer it in a forthright manner. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as […]