Author Archives: Charlene Norman

Efficiency? Effectiveness?

Which is more appealing to you? Efficiency or Effectiveness? Efficiency is the ability to accomplish something with the least amount of wasted time, money, and effort or competency in performance. Effectiveness is the degree to which something successfully produces the desired result. The words effective and efficient both mean “capable of producing a result,” but […]

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How’s Your Creativity Quotient?

One of the most overused phrases in business is ‘up with the creativity and innovation quotient.’ I mean, it sounds fabulous. EXCEPT. Where do you start? And if you’ve been paying attention to the ‘noise’ lately, creativity seems to have been killed off, almost entirely, during the pandemic. Let’s start at the beginning Neuroscientists have […]

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