Author Archives: Charlene Norman

Building Better Business Relationships

These days, one of the hot topics I frequently get asked about is relationship building. Since I have never been a formal salesperson, this might seem kinda strange to some. Business relationships, though — now that part is an area I have always done pretty good with. It’s not that the whole relationship-building concept is […]

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Efficiency? Effectiveness?

Which is more appealing to you? Efficiency or Effectiveness? Efficiency is the ability to accomplish something with the least amount of wasted time, money, and effort or competency in performance. Effectiveness is the degree to which something successfully produces the desired result. The words effective and efficient both mean “capable of producing a result,” but […]

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